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Quicken Loans Overtakes Wells Fargo As America's Largest Mortgage Lender

Quicken Loans Overtakes Wells Fargo As America's Largest Mortgage Lender

Quicken Loans' well-reviewed Super Bowl ad features comedian Keegan-Michael Key swooping in to simplify the complicated. He translates rap lyrics, dating profiles, abstract art and, of course, mortgage mumbo-jumbo. The big news in the 60-second spot, slipped into a tagline at the end, however, was easy to miss: Quicken Loans is now America's largest mortgage lender.

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